The food delivery landscape in India has matured rapidly, and with it, the focus of aggregators
like Zomato and Swiggy has shifted heavily towards profitability. What used to be a low-cost
discovery channel has evolved into a highly complex, multi-layered cost structure for
restaurants.
While the stated base commission typically ranges between 15% and 30% depending
on your location, order volume, and exclusivity agreements, the effective deduction
often crosses 40%. This discrepancy is what catches many new restaurant owners by
surprise.
It's never just the base
percentage. Here is how your payouts drain.
1. The Base Commission Trap
While the agreement says 18-24%, this is charged on the total bill value. If you
run deep discounts or aggressive BOGO ads to maintain visibility, you still pay commission on
the pre-discount amount in many cases.
Note: Swiggy has begun standardizing its
service fee calculation for non-metro restaurants to be based on the gross order value
(including GST and packaging charges), effectively raising the barrier.
2. The GST Double Whammy (and the 2025
Update)
You pay 18% GST on the commission service fee itself. This money goes to the government, but it
comes out of your pocket. Furthermore, as of late-2025, an 18% GST is now
applied directly to delivery charges on these platforms, increasing the final cost for consumers
and often suppressing order volume.
3. Payment Gateway, TDS, & Early
Settlement
Every online transaction incurs a ~2% processing fee. Plus, 1% TDS (Tax Deducted at Source) is
held back under Section 194-O.
Need the money faster to buy raw materials? Both Swiggy
(0.75–1.2% per order) and Zomato (1.0–1.5% per order) now charge high "Early Settlement
Fees".
4. Menu Price Inflation: The Desperate
Defense
To survive these margins, the open secret in the industry is menu price inflation. Restaurants
are forced to increase prices significantly on aggregator platforms. Recent industry reports
identify an average premium of ₹46 per dish on aggregator platforms compared to
direct dining. This artificial inflation hurts long-term customer loyalty.
The Result: On a ₹500 order, after hidden deductions, gateway fees, and
mandatory "investments in growth services," you often lose ₹150-₹200 to the platform. Your food
and labor cost takes another ₹150-₹200. You are left with pennies.
Don't quit the apps. Use them
wisely.