Successful Amazon and Flipkart sellers do not fight marketplace fees. They understand that fees are the cost of customer discovery. Instead of trying to avoid them, they use marketplaces strategically while building long-term control.
Marketplaces are powerful engines for visibility and getting your first few thousand orders. But relying on them alone keeps your margins low and your cash flow unpredictable.
The Smart Seller Blueprint:
- Use Amazon/Flipkart to acquire new customers.
- Build brand recall through quality packaging and inserts.
- Shift repeat buyers to their own website or simple ordering channel.
Benefits of This Hybrid Approach:
- Zero Commission on repeat orders means pure profit.
- Daily Payouts instead of waiting weeks for settlement.
- Data Ownership lets you retarget customers for virtually free.
Even moving just 10% of your loyal customers to a direct channel can double your net profit margin. This is the exact strategy used by the most profitable D2C brands in India today.